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ArticlesAmerican Urological Association Foundation Selects Zeno Group as Agency of Record
Washington, DC (October 15, 2009) – Zeno Group is pleased to announce that it has been selected as agency of record for the American Urological Association (AUA) Foundation, the world’s leading non-profit urological health foundation.
Zeno Group is working with the AUA Foundation to launch its prostate awareness and education campaign, “Know Your Stats about Prostate Cancer,” this fall. For the campaign, the AUA Foundation is partnering with the National Football League (NFL) to encourage men across the nation to become educated about prostate cancer, which is the second leading cause of cancer deaths for American males.
“It is an honor to be working with the AUA Foundation on such an important issue,” said Heather Gartman, Managing Director and health care lead, Zeno Group, Washington, DC office. “The AUA Foundation is the leader in this space and together we can reach American men and their loved ones with important health information.”
The “Know Your Stats about Prostate Cancer,” campaign kicked off in September with a series of prostate cancer awareness public service announcements from NFL greats and will run until February with events culminating at the 2010 Super Bowl. Led by Hall of Famer and prostate cancer survivor Mike Haynes, the PSAs also will feature NFL Commissioner Roger Goodell and football legends Tony Dorsett, Anthony Munoz, “Mean” Joe Green and upcoming “Dancing with the Stars” contestant Michael Irvin.
“Zeno Group’s extensive healthcare experience and solid understanding of launching such an important health awareness campaign distinguishes them,” said Sandra Vassos, AUA Foundation Executive Director, MPA. “We look forward to working with Zeno Group, and our other partners, to educate American men about the importance of testing for prostate cancer.”
Zeno Group offers a comprehensive range of services addressing the marketing, corporate reputation, issue management and advocacy and social dialogue needs of its clients. Practices include Brand Marketing, Corporate & Public Affairs, Health, Speaking Female and Digital Lifestyle. With offices in New York, Chicago, Los Angeles, and Washington, D.C., Zeno Group’s clients include Schering-Plough, Pizza Hut, Kia Motors America, AstraZeneca and the Alliance of Automobile Manufacturers. For additional information on the Zeno Group, please visit www.zenogroup.com.
About the AUA Foundation
The AUA Foundation is the world’s leading non-profit urological health foundation and the Official Foundation of the American Urological Association. Our mission is to promote health, provide hope and promise a future free of urologic disease, including cancer.
As the official foundation of the AUA, the professional organization of approximately 16,000 urologists, the AUA Foundation is the trusted public source for the most accurate and current information relating to urological health. For additional information on AUA Foundation, please visit www.auanet.org.
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