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ArticlesSleepy’s Selects Zeno Group as Agency of Record
New York, N.Y. (February 19, 2010) –The Zeno Group is pleased to announce that it has been named Agency of Record for Sleepy’s, the mattress professionals. Zeno Group will be handling the most trusted name in mattress’ public relations activities, which include media relations, online activation as well as support for their various charitable programs.
“We selected Zeno due to their creative and innovative approach to public relations,” said Adam Blank, COO at Sleepy’s. “Already Zeno has had success by most recently placing our Children’s Welfare League of America program on the CBS Early Show.”
Based in Hicksville, N.Y., Sleepy’s is the largest mattress retailer in the world with over 700 showrooms in the Northeast. For more information on Sleepy’s, please visit www.sleepys.com.
“Sleepy’s is a welcome addition to our consumer practice,” said Andrea Morgan, managing director of the Zeno Group’s New York Office. “With the rise of sleepless nights in America, it’s more important than ever to own a great mattress and we’re thrilled to be working with the brand category leader.”
Zeno Group is a different type of PR agency that operates as one firm across offices in New York, Washington, D.C., Chicago and Los Angeles. Our thinking is big, bold and unencumbered by traditional PR boundaries. We specialize in marketing consumer, healthcare and technology brands. Current Zeno Group clients include Allstate Foundation, American Urological Association Foundation, AstraZeneca, Clorox, Pizza Hut, Sears, Sleepy’s. Zeno Group is a member of the Daniel J Edelman Company. Please visit us at www.zenogroup.com
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