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Lisa Robinson is managing director of the Los Angeles offices and the firm's Creative Officer. Lisa has spent the past 20 years launching products and developing ongoing consumer programs for a variety of national and international brands. She has worked for some of the world's largest public relations agencies, including Burson Marsteller, Ketchum Communications and Fleishman Hillard. At Feishman, Lisa ran the Los Angeles consumer practice during her 12 years with the agency.
Lisa has worked with numerous consumer electronics and wireless companies. She helped launch Helio and created consumer and trade programs for mDisney, Media and GoTV. Lisa's consumer work includes the creation and execution of the Quiznos, "Go Hollywood Baby" contest. This national campaign included an online and in–store contest, as well as a multi–maerket baby casting call. She also led the company's consumer launch of T.Mobile @ Home.
Lisa has extensive experience with food products, including 20 years of work with Nestle USA for brands ranging from Infant Nutrition to Nestle Crunch. She spearheads the account team for Nature's Path, the largest manufacturer of organic cereal in North America. Lisa works with leading food, nutrition and health writers and bloggers on new products and issues affecting the organics industry. She also works on food safety issues and crisis management.
Robinson graduated Phi Beta Kappa from the State University of New York at Stony Brook (SUNY). She lives in Los Angeles with her husband and two daughters – one tween, one teen.
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