Zeno Blog

Fearless Pursuit of the Unexpected: Asia Edition

It’s been said often, but I can’t resist: the world is getting smaller and smaller. I saw so many proof points this week as I traveled through Malaysia, Indonesia, India, and Singapore and Tokyo (airports only for the last two), getting to know Zeno’s teams and clients here.  Whether it was the little girls in… Read More

Replicating the Cannes Lions Festival of Creativity Experience at Home

The Cannes Lions International Festival of Creativity is unlike any other week you’ll spend anywhere, professionally speaking. From access to some of the world’s best speakers to the C-Suite executives of your favorite brands to the sheer breadth of work on display, I have never seen a “conference” of any type drive such invigorated conversations, important connections… Read More

Careers beyond borders: London welcomes Chicago students

As a Swede living and working in London, having studied in the US and with a family home now in France, I’m grateful for having had the opportunity to take a very international look at life and future career choices. A group of graduate students from Loyola University Chicago had a similar taste of what… Read More

Creativity in Cannes

As first-timers at the Cannes International Festival of Creativity, my colleague Rick Rhodes and I found that it is more than just a “conference” – it is a celebration. It is a celebration not just for the highly coveted Lions awards, but rather for the breadth of amazing work executed globally. It was an experience (to… Read More

Zeno Group Wins Big At Cannes Festival of Creativity

Last week at the annual Cannes Festival of Creativity Zeno Group was recognized in two categories: in the Media & Publications category, Zeno was awarded a Bronze Lion for their Netflix New Year’s Eve campaign, and in the Digital Installations & Events category, client Intel was awarded a Gold Lion for the Intel – Lady… Read More

Gold: The Awards and More

This is my second year at the Cannes Festival of Creativity. I am leaving the South of France with my mind open and feeling challenged and refreshed. My notebook’s pages are filled with new thoughts and ideas, and I have a renewed energy to get back home and put what I have learned into action… Read More

1 Week in Paris: French, Football and Brexit

I had the pleasure of spending a week working with our team in Paris as part of our Tour de Zeno initiative. I’d been awaiting my trip with excitement, not least at the thought of all the great wine and cheese I’d be able to stuff my face with (telling myself it’s okay because I’m… Read More

The Interns are Coming, The Interns are Coming!

4 Months of interviews. 5 Offices. 1,180 applicants. 28 amazing new interns. In February, we kicked off our annual nationwide search for our 2016 class of Summer Interns. Between our 5 US offices (Chicago, Dallas, Santa Monica, Silicon Valley, Washington DC, and New York) we were ‘on the hunt’ for 28 summer interns who could… Read More

That Time I Almost Starred in a Rap Video with Flo Rida at TGI Fridays

A day in the life of Bridget Starkey at Zeno Group I’ve done a lot of awesome, crazy, impactful and outlandish things in my career at Zeno to date – can anyone say award-winning underwear? – but filming a rap video is a first in my arsenal of “fabulous life of PR” moments. It’s true,… Read More

On Better Newsrooms and the Need to Think Like a Modern Journalist

What do journalists really want from us? It seems like a throwback PR question, and one that has been banded around in our world for decades. Still though, it seems PR people all-too-often fail to crack it. According to a PR Moment story last week about a recent survey, just six per cent of journalists believe that digital… Read More