AstraZeneca

Zeno and Astra Zeneca sought to educate consumers on prevention of breast cancer recurrence through treatment adherence. Zeno and Astra Zeneca partnered with the Entertainment Industry Foundation in a public service campaign targeting cancer survivors, featuring actress Felicity Huffman from "Desperate Housewives," a cancer survivor. The campaign reached 170 million and was featured in O, The Oprah Magazine, TIME, Good Housekeeping and USA Today.

Health

Brand Marketing

Work In Action