Edge

Zeno supported the launch of three new introductions to SC Johnson’s line of Edge Shave Gel products by taking NFL star Tony Gonzalez on a radio media tour during the week of the Super Bowl in Phoenix. In just five hours, Gonzalez conducted 20 interviews and helped generate more than 5 million media impressions for the Edge brand. Appearances included an interview on ESPN Radio’s nationally syndicated “Mike and Mike in the Morning,” as well as segments with sports talk stations from New York, Chicago, Dallas and San Francisco, all conducted from the Super Bowl media headquarters.

Brand Marketing

Work In Action