Kia Motors

Zeno helped KIA launch its new subcompact car, the Rio, into the consumer market without any advertising support. Zeno and KIA designed a 10–market traveling road show promotion around the Carnaval theme, with high–touch product–focused interactive events, giveaways and media outreach. The event featured a national contest in which consumers were judged on their best Carnaval costumes, with the finalists appearing in Hollywood to be judged by Jenny McCarthy.

Brand Marketing

Work In Action