Tylenol
Zeno designed the 50–Something campaign to drive baby boomer traffic to Tylenol's Keep Moving Web site and position TYLENOL as the pain reliever of choice among Baby Boomers. The 50–Something campaign aligned the brand with the now 50–something female leads from the series "Thirtysomething" and partnered with the Arthritis Foundation. The program resulted in 246 million media impressions with 100–percent brand mention in the top 100 markets, plus 3,000–percent increase in traffic to the web site.
Health
Brand Marketing
Work In Action
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