Congratulations to our team in London working on communications for head lice treatment Vamousse, who had wins at both the OTC (Over The Counter) Marketing Awards (Marketing Campaign on a Small Budget) and the SMART Awards (Best Consumer Marketing Small Budget).
The prestigious OTC Marketing Awards are in recognition of the best work in the British consumer healthcare industry, while the SMART Awards are for excellence of innovative training initiatives and marketing support activity for community pharmacy.
Zeno has supported Vamousse with communications in the UK since launch, working closely with the brand team and in collaboration with several other agencies. As well as driving awareness of an unfamiliar brand, we’re tasked with generating conversation around an unappealing subject all year round, not just at ‘back to school’ time. The integrated campaign is designed to help families and the 1 in 3 children in the UK who will get head lice at some point each year.