Expedia Helping Hand

Through data and insights, we recognized booking a first trip since the start of the pandemic gave many wannabe travelers feelings of hesitation and uncertainty. Our strategy was to position Expedia as a helping hand for nervous travelers through an integrated campaign that demonstrated Expedia not only understands, but anticipates, the needs and emotions of travelers in an uncertain time.

Launching with a celebrity stunt to break through the clutter and drive earned media interest, we then drove further awareness with influencer amplification and out-of-home activations that helped bring the concept to life for travelers in key markets directly.