We believe that with the right processes and rigor, influencers can add measurable value. This begins with fully vetting influencers to verify their legitimacy and ensuring they have an authentic connection to the brand.

Last week, I visited Boston for the annual meeting of the Arthur Page Society, arguably the world’s premier organization for senior-most communications leaders. Beyond the great networking, I was grateful to attend for this reason: To be reminded again of the important role that Communications professionals are playing today in a world of transformation and change.

Through our work at Zeno Group, we see strong female leaders in action everyday – from our own fearless leader Barby Siegel to our clients breaking glass ceilings across industry verticals. These strong voices of leadership not only serve as important representation for young women starting out in their career, but also help to lift the veil and spotlight challenges that many women face in the professional world.

Zeno surveyed 300+ physicians in both the U.S. and U.K. and uncovered that millennial physicians see improving relationships with patients as key to healthcare’s recovery.

A month ago, after 20 years of practicing Corporate Communications at Fortune 100 companies, I did something I had never done before in my career: I joined a growing mid-sized global communications agency. I went from being a senior executive among tens of thousands of employees, to becoming a senior leader in a team of 500.

The agency was named 2019 Agency of the Year and Midsize Agency of the Year at both the PRWeek US Awards and North American SABRE Awards.