We guide our clients through their data journey, starting with insights that inform the positioning of a campaign or program. We identify core audiences, build data-informed personas, interrogate media coverage, analyze the competitive landscape, and identify whitespace opportunities to capture momentum in the most saturated conversations.

Through rigorous analysis, we achieve a deep customer empathy, understanding any target demographic’s media consumption and the topics, trends and narratives that demand their attention. We are agile and can quickly deliver analyses that convey the information our clients need, when it is most needed.