洞察
思考以改变世界
作为全球化的战略与商业合作者,我们努力突破成见。如需了解Zeno的具体案例,请阅读关于Zeno的最新资讯。
Insights
Alexa, Order Me Affordable Healthcare
Berkshire Hathaway and JP Morgan Chase announce their initiative to form a new healthcare entity, there’s no question that its intent is beyond critical.
Insights
The “Ageless” Movement and the Opportunity It Presents for Brands
The traditional limitations of age are being cast away in what some are calling the "ageless" movement. Brands must see communication as a enormous opportunity to impact an even larger group of consumers.
Insights
Four Digital Trends For 2018
A snapshot of what we can expect from the world of digital marketing in 2018.
Insights
Are We Heading Toward a Trust Correction?
Two new studies appear to signal a “trust correction” for social media properties, revealing that traditional news media like The New York Times have maintained the public’s trust, while the leading social media platforms like Facebook are now “openly distrusted” as a news source.
Insights
Are You A Brand With Purpose…or a Purposeful Brand?
Zeno Group conducted a survey among 1,300 people asking whether those people believe brands should play a positive role in helping to address and solve some of the biggest challenges facing the country.
Insights
Google, machines and a new dimension in earned media value?
Earned media has made small but significant strides in recent years towards being more data-driven, and so more measurable.