Berkshire Hathaway and JP Morgan Chase announce their initiative to form a new healthcare entity, there’s no question that its intent is beyond critical.

The traditional limitations of age are being cast away in what some are calling the "ageless" movement. Brands must see communication as a enormous opportunity to impact an even larger group of consumers.

A snapshot of what we can expect from the world of digital marketing in 2018.

Two new studies appear to signal a “trust correction” for social media properties, revealing that traditional news media like The New York Times have maintained the public’s trust, while the leading social media platforms like Facebook are now “openly distrusted” as a news source.

Zeno Group conducted a survey among 1,300 people asking whether those people believe brands should play a positive role in helping to address and solve some of the biggest challenges facing the country.

Earned media has made small but significant strides in recent years towards being more data-driven, and so more measurable.