Furchtloses Streben nach dem Wow-Effekt

As the world ushers in 2025, a new U.S. presidential administration takes its first steps, and the conversations at Davos set the tone for the year ahead, one thing is clear: we’re navigating an era defined by rapid change, relentless noise, and an ever-evolving information ecosystem. For communicators, the challenge is as thrilling as it is complex: how do we help companies and their leadership not just weather the storm but thrive in this new landscape?

Each year at Zeno Group, The Human Project examines the cultural and societal shifts that impact human behavior and how the economic, political and social landscape influences the values and behaviors of stakeholders important to companies and brands.