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This Just In
Zeno Launches AI Responsibility Assessment as Adoption Raises Reputational Stakes
In a rapidly shifting AI landscape, with new innovations and new concerns arising daily, Americans have high expectations for how companies use AI. According to new research out of Zeno’s AI Change Center, more than four in five U.S. adults (82%) say it is important that businesses demonstrate responsible AI practices and safeguards, including 55% who say it is very important. At the same time, 51% agree that responsible AI practices are not keeping pace with the speed at which businesses are adopting the technology.
Zeno Group Launches Collab by ZDX, a New Global Model for Creator Marketing
Zeno Group today launched Collab by ZDX, a new global creator marketing offering from the firm’s Digital Experience team (ZDX). Collab is designed to eliminate the tradeoffs brands face between speed, relevance, reputation, and performance as creators play an increasingly influential role across culture and commerce.
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