As the world ushers in 2025, a new U.S. presidential administration takes its first steps, and the conversations at Davos set the tone for the year ahead, one thing is clear: we’re navigating an era defined by rapid change, relentless noise, and an ever-evolving information ecosystem. For communicators, the challenge is as thrilling as it is complex: how do we help companies and their leadership not just weather the storm but thrive in this new landscape?

I recently had the privilege of moderating a panel for Global Women in PR, an organization dedicated to championing, connecting, and supporting women in senior PR and Communications roles, during the launch of its Annual Index.

Zeno Group has appointed Georg Schmitt, a renowned strategic communications expert, to its Reputation Advisory Board.

Schmitt spent over a decade serving on the Executive Committee of the World Economic Forum, leading initiatives in stakeholder management, media, corporate affairs, marketing, and business communications.

This past November, Zeno launched Project GAP - an unprecedented agency initiative that gives younger generations a voice and new leadership opportunities. This global advisory board includes 12 Gen Z and young Millennial employees ready to help close the gap between the people leading today and those who may lead tomorrow.   

Zeno Group has named David Lian Regional President, Asia Pacific. A 10-year veteran of the agency, Lian will succeed Paul Mottram, who is stepping down from the role to pursue personal interests. 

Lian was most recently Managing Director for Growth and Innovation in APAC, where he pioneered Zeno’s data-driven strategic approach and played a leading role in the development of the firm’s adoption of AI technologies, in addition to anchoring several client relationships. 

Zeno connected with innovators in Minneapolis at this year’s Food & Nutrition Conference & Expo (FNCE), the largest annual gathering of food and nutrition experts. Hosted by the Academy of Dietetics, FNCE aims to connect registered dietitians (RDs), nutrition researchers, policymakers and healthcare providers to address issues affecting the health of all Americans.