Not everything creators do can be neatly quantified. It’s hard to point to a single piece of data that shows how a specific video from a creator influences long-term consumer interest. In the effort to measure the value of creators, marketers have leaned on simple social stats like impressions and engagements. However, as the industry has evolved, the benchmarks for success have largely remained unchanged. But are we sure we’re measuring the right things?

I recently had the privilege of moderating a panel for Global Women in PR, an organization dedicated to championing, connecting, and supporting women in senior PR and Communications roles, during the launch of its Annual Index.

Zeno connected with innovators in Minneapolis at this year’s Food & Nutrition Conference & Expo (FNCE), the largest annual gathering of food and nutrition experts. Hosted by the Academy of Dietetics, FNCE aims to connect registered dietitians (RDs), nutrition researchers, policymakers and healthcare providers to address issues affecting the health of all Americans.   

Artificial Intelligence continues to be heralded as a game-changer for the communications industry, offering the tantalizing prospect of revolutionizing the way we craft and disseminate messages. Yet, amidst the hype, a reality check is needed. That was the focus of a panel discussion hosted by Zeno Group at PRovoke’s recent Asia Summit. The panel identified several misconceptions and missteps in the integration of AI into communications—challenges that, if not addressed, could derail its transformative potential. 

Two years ago, we introduced Zeno’s mental health ERG, Healthy Minds, and one year ago, we unveiled our Mental Health First Aiders program – a network of mental health advocates who are trained to recognize the signs and symptoms of mental health issues. Today, Zeno continues to put our people first by ensuring a culture of caring – inclusive of mind, body and spirit – through our signature mental well-being initiative, Be Kind to Your Mind. 

Climate Week marks one of the biggest sustainability events of the year, when thousands of government, NGO and business leaders come together to promote climate action. Those familiar with the event will recognize the ceremonial markers of Climate Week: activist protesters demanding more, gridlock traffic across New York and a week of new pledges and alliances to address the climate crisis.