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INSIGHTS

Thinking That Transforms

A New Look for Zeno, Now and Next

It’s Time to Prioritize Mental Health at Work: Perspectives from Zeno’s Mental Health First Aiders
Insights

It’s Time to Prioritize Mental Health at Work: Perspectives from Zeno’s Mental Health First Aiders

Two years ago, we introduced Zeno’s mental health ERG, Healthy Minds, and one year ago, we unveiled our Mental Health First Aiders program – a network of mental health advocates who are trained to recognize the signs and symptoms of mental health issues. Today, Zeno continues to put our people first by ensuring a culture of caring – inclusive of mind, body and spirit – through our signature mental well-being initiative, Be Kind to Your Mind. 

Climate Week
Insights

Climate Week Call-to-Action: Mainstreaming Sustainability to Make Real Impact

Climate Week marks one of the biggest sustainability events of the year, when thousands of government, NGO and business leaders come together to promote climate action. Those familiar with the event will recognize the ceremonial markers of Climate Week: activist protesters demanding more, gridlock traffic across New York and a week of new pledges and alliances to address the climate crisis.

Zeno Group with Paralympics 2024
Insights

The Paralympic Games and the Importance of Nuanced Narratives for Authentic Connection

Bonjour from the iconic Team USA House at the historic Palais Brongniart in Paris! I’m here representing Zeno Group and supporting the U.S. Olympic and Paralympic Committee at the Paris 2024 Paralympic Games. 

Therese Responsibility Reset 2.0 blog
Insights

The Responsibility Reset: A Generational View of The Biggest Issues Facing Brands Today

It’s 2024 and the generations are reaching key milestones: the oldest Zs are nearly 30, entering life-altering stages; the eldest Millennials are 45 and heading toward mid-life; Xers are nearly 60 and Boomers are either relaunching careers or retiring. These generational shifts are not only motivating people to rethink their core values, but they are also inspiring them to reconsider how the brands they buy and the companies they work for are engaging with the social issues roiling society today.

Olympics Blog Image 2024
Insights

 Olympic Storytelling Arcs … de Triomphe

Bonjour from Paris!  

I’ve been on the ground at the 2024 Olympics in France supporting our client, the U.S. Olympic and Paralympic Committee, and waving the Zeno green flag. It’s been a great opportunity to support Team USA Communications and help shape and share compelling, timely stories featuring the achievements of our amazing Olympic athletes. After a Team USA athlete medals, we go into overdrive with a post-victory press tour to celebrate their wins and generate positive media coverage.

Leadership Moves
News

Thomas Bunn Promoted to Zeno's Global Chief Client Impact Officer

Zeno Group has promoted Thomas Bunn as the firm’s first Global Chief Client Impact Officer responsible for guiding the agency’s work to achieve optimal business outcomes for clients.