Growth is no longer shaped primarily by advertising, marketing spend or customer acquisition. According to new research from Zeno Group, senior marketing leaders increasingly believe reputation, trust and earned influence play a critical role in business performance alongside creativity. Yet  organizational structures and  overall  remits  are proving to be barriers toward managing this evolution. 

Today's consumers want food that is healthier, more functional, more transparent, and more affordable. Brands are racing to deliver.

Zeno Group earned top honors at the 2026 North American SABRE Awards for standout work across branding, consumer marketing, publicity and experiential campaigns. PRovoke Media also recognized the agency among its 2026 U.S. and Canadian Agencies of the Year.

Zeno is strengthening its European healthcare capabilities with the appointment of Cendrine Seror as Head of Health, Europe, reflecting strong momentum in the sector and the agency’s ambition to further scale its integrated health and wellness offer across the region. 

Zeno Group has been named a finalist in 11 categories for the 2026 North American SABRE Awards, one of the industry’s most competitive honors recognizing superior achievement in branding, reputation and engagement.