Three years ago, Zeno came together to articulate more deeply who we are, why we exist and the impact we want to make as a company. This led to the agency’s new purpose: champion the courageous to achieve something better for humankind. Since then, this purpose has guided us in everything we do. 

Despite the economic, political and societal challenges all businesses faced in fiscal year 2024, Zeno continued to advance progress toward the commitments we made to our people, our communities and the planet. This is driven by our belief – and by data – that integrating ESG into our overall business strategy helps drive growth, innovation and culture. Throughout FY24, we also helped clients navigate complex and often divisive issues with the conviction that communications has the power to create real business and societal impact.  

That is why we’re especially proud to share this progress in our third annual ESG report – “Toward Something Better.” Below are a few key highlights from the past fiscal year:  

Environmental   

• Formally rolled out our Sustainable Procurement Policy with mandatory training to equip employees with the information they need to help advance our efforts
• Made progress toward our goal of training all client-facing talent on climate change and its impact on people, the environment and business 

Community   

• Volunteered 1,142 hours across 32 organizations in 14 cities during our sixth annual Zeno Gives Back Day of Service
• Donated $1.4 million in pro bono time to organizations and projects, including Year Up, the DuSable Black History Museum and Education Center, and Discover! Creative Careers 

Diversity, Equity and Inclusion  

• Signed the Workplace Pledge to Fight Antisemitism and took steps to ensure our DEI approach adequately addresses antisemitism, Islamophobia and all forms of hate
• Continued to champion Agency Allyship through our partnership with EGAMI Group 

Helping Our Clients Drive Real World Impact  

• Supported a leading U.S. grocer in advancing its sustainability strategy, from eliminating plastic bags at checkout to transforming unused grapes into a bestselling frozen snack 

• Partnered with a global marine industry association to launch its first-ever sustainability campaign, helping to reinforce the industry’s commitment to environmental responsibility 

• Collaborated with a global hospitality brand to uncover the needs of neurodivergent travelers, leading to enhanced training, accessibility certifications, and more inclusive guest experiences 

We are proud of what we’ve accomplished but also recognize that there’s more work to be done. As we look ahead, we remain as energized as ever to continue our work toward something better.