We take a holistic approach to media across earned, owned and paid. We are ‘Born from PR’ so it’s natural for us to bring an earned sensibility to everything we do. Our paid media experts propose highly-efficient campaigns and optimize them for performance.

From an owned perspective, our content strategists consider each channel – existing or new – to leverage for storytelling in multiple formats. Finally, all of our thinking is informed by the analysis from our data scientists to ensure we are getting the right content, in the right channel, for the right audience at the right time.