Bologna Sheet Mask
Leveraging the nostalgic “bologna face” of our childhoods, Oscar Mayer made it a reality-boasting real skincare benefits
Oscar Mayer’s Meaty Take on the Self-Care Space
Earned Media
Inspired by the original “bologna face” mask of our childhoods - where we bit holes in bologna slices for our eyes and mouth - Oscar Mayer debuted a spa-quality sheet mask that rejuvenates your skin while recapturing that childhood joy during a time when you need it most.
With the masks available for purchase on Amazon.com, we leveraged the product’s quirky, nostalgic hook combined with its laugh-out-loud visual to capture the attention of editors and consumers alike, generating buzz across earned online, broadcast and social media.
As a result of strategic earned media outreach, our efforts caused the Bologna Sheet Mask to trend and drive buzz for 7+ days post-launch
#1 new release
on Amazon in the Beauty & Personal care category within hours
1.35 billion+
earned media impressions
1,316
total media placements
