The full story is revealed about the birth of Zeno Group, starting 20 years ago in the fall of 1998.

The study of our audience's behavior will make us go from hoping to knowing what our audience's want, which must be the future of all digital, marketing and communications programs.

At 3 Monkeys Zeno, we are always drawn to people who think differently. So I was delighted to interview Nicole Yershon, the author of Rough Diamond: Turning Disruption into Advantage in Business and Life, at our Book at Breakfast event.

Zeno Group was tasked with launching a B2B influencer program for ABB, a global, industrial technology company. The ultimate goal of expanding ABB’s network and driving strategic relationships for the company’s digital arm.

As part of a recent away day, the health team here at 3 Monkeys Zeno discussed why we care to work in healthcare communications. What emerged was a series of deeper connections and feelings about healthcare and the world around us.

Our Zeno team has become more immersed than ever in the world of business and industry conferences. In tone, we’ve seen presentation content openly offer the audience ways to join in and participate.